Social Media Manager
Key Role
A Social Media Manager is responsible for writing and designing content for our social media pages, creating blogs for our website, and producing effective marketing campaigns to increase brand awareness and sales. He or she is also responsible for creative directing, devising strategy, copywriting, and analyzing data.
Qualifications
Bachelor’s degree in Communications, Marketing, Business, New Media or Digital Design & Marketing
Proven work experience in social media marketing or as a Digital Media Specialist
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
Excellent consulting, writing, editing (photo, video, text), presentation and communication skills
Adequate knowledge of web design, web development, CRO and SEO
Has experience with using Canva or Adobe suite (Photoshop & Illustrator)
Graphic Design knowledge
Understanding of SEO and web traffic metrics
Strong communication and presentation skills
Photo and video editing experience is a plus
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organizational ability
Fluency in English
Responsibilities
Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
Collaborate with sales and marketing teams to develop social media campaigns
Stay up to date with the latest social media best practices and technologies
Set up and optimize company pages within each platform to increase the visibility of the company’s social content
Monitor SEO and customer engagement and suggest content optimization
Moderate user-generated content in line with the moderation policy
Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
Create editorial calendars and syndication schedules
Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
Work with copywriters and designers to ensure content is informative and appealing
Bolster your network by interacting with industry professionals and influencers via social media
System Requirements
Computer Processor: at least i3 (for both primary and back-up computers)
Computer Memory/RAM: at least 8.00 GB (for both primary and back-up computers)
Computer Operating System: at least Windows 7 64-bit
Internet Requirements
Primary Connection: running on a 10 Mbps wired plan (above 10mbps preferred)
Back-up Connection: running at least 10 Mbps